OOH Airport Advertising
Are your travelers arriving, or getting ready to take off? As passengers traverse through the airport, whether they’re partaking in ground transportation, checking in, or collecting their luggage from the baggage claim, impactful airport advertisements can elevate your brand recognition. With a variety of advertising opportunities available, from digital displays to signage, you can strategically place your message to captivate your airport audience.
Check out the types of Airport Advertising:
Backlit Diorama
Backlit dioramas call attention to your ad designs for high visibility. You can place them over the baggage claim carousels, by the security lines, or around passenger check-in. These are typically large, static images that are great for growing brand awareness.
Spectaculars
Spectacular are large lightboxes displayed in high traffic areas, typically placed in the middle of large areas with heavy foot traffic, making them great business opportunities. You can place them between terminals, near taxi lines, or by car rental centers. While they are more expensive to produce and purchase than other options, they are highly visible to all visitors who walk by, and the right design will be sure to draw eyes to your brand’s message.
Mini Spectaculars
Mini-spectaculars are cheaper to produce and place than spectaculars, making them a good entry point for advertisers who are testing the waters. They are typically placed in arrival areas or concourses, where travelers are sure to spend some extra time waiting.
Banners
Banners are essentially indoor airport billboards for your brand, offering a large, eye-catching space visible to everyone walking through the airport. You can plaster them on walls or hang them from ceilings throughout the airport. Banners are often bold, bright colors to stand out from the typically neutral coloring of airport terminal walls and ceilings.
Digital Screens
With digital airport advertising technology, you can change your messaging and decide exactly when and where each of your ads are playing. Humans’ eyes are naturally attracted to moving images, so you can cut through the noise and deliver your advertising to travelers as they make their way from one place to the next.
Luggage Carts
Companies can put their brand on luggage carts to create a moving billboard that travels throughout the airport. When a traveler uses a luggage cart with an engaging airport ad, they take up more space as they walk through the crowd of visitors, sure to catch the attention of travelers rushing to their gate.
Airport Shuttles
Airport advertising companies can use exterior stickers or interior placards , as well as place ads on bus shelters or benches. Airport shuttles offer plenty of dwell times for your ad. Business travelers are more likely to utilize airport parking and take the shuttle to their gate, and you can fine-tune your messaging to reach flyers in business mode, ready to take decisive action for the right opportunity.
Baggage Claim
We have all been there- waiting for our luggage on the baggage carousel for what seems like hours. This makes the perfect opportunity to target the idle travelers awaiting their luggage. There are options to actually display ads on the equipment itself by putting your ad on the moving carousel. There are also available OOH opportunities atop the baggage carousels with banner ads.
Benefits of Airport Advertising
With over 5,000 airports across the United States, ranging from major international hubs to smaller airports, there are abundant opportunities for businesses of all sizes to leverage airport business environments. The cost-effectiveness of airport advertising is driven by its 24/7 visibility and low price per impression, making it an attractive option for enhancing brand presence.With over 5,000 airports across the United States, ranging from major international hubs to smaller airports, there are abundant opportunities for businesses of all sizes to leverage airport business environments. The cost-effectiveness of airport advertising is driven by its 24/7 visibility and low price per impression, making it an attractive option for enhancing brand presence. Some of the notable benefits of airport OOH advertising include:
- Maximize your Ad Spend: If you advertise in a busy airport, you get more exposure for every dollar you spend and get one of the best returns on your investment for any advertising opportunity. Travelers come from all walks of life, and airports have flexible points of entry for your budget that are easily scalable once your business sees the results of your brand exposure.
- Controlled Message Delivery: Airports offer uncluttered visibility that travelers can’t skip, mute, or block. With digital displays, you can refine your messaging through the seasons and even down to the time of day. Whether targeting business travelers rushing to their next flight or families embarking on a vacation, your ads can address specific lifestyles and needs, helping to connect with your ideal consumers.
- Travelers Have Money to Spend: An airport advertisement campaign offers a unique opportunity to target an affluent audience of frequent flyers. Your messaging offers a welcome distraction for people who are ready to spend money. Travelers often crave new experiences, and if you offer the right inspiration you can take advantage of a crowd with a more receptive mindset.
- Proven Results with Location Based Audiences: Airport advertising is popular because it works. Airport travelers are breaking from their daily routines, which puts them in a uniquely receptive mindset. Airports travelers have an average of 90% ad awareness throughout their visit, and are more likely to purchase products and services they’ve seen while moving through the airport.
Make a Global Impact with World Travelers
At True Impact Media, we enable businesses of all sizes to plan and purchase airport outdoor advertising campaigns. Our platform simplifies price comparisons and offers market data to help you implement the most effective campaign for your firm. Choose from millions of out of home marketing opportunities including Placed Based Media, Transit Advertising, Taxi Advertising or Subway Station Advertising as well as one of the best airport advertising companies available. Put your company on the map with True Impact Media.