When you think of long-standing advertising mediums, billboard advertising is certainly one of the first…
True Impact Media Blog
Destination for OOH advertising news, trends, tips & tricks, strategies and more.
Direct vs. Programmatic Advertis...
True Impact on March 07 2023
When it comes to outdoor advertising, you may have to decide between direct and programmatic…
How to Win at Big City Advertisi...
True Impact on March 07 2023
If a billboard stands in a forest and no one’s around to see it, does…
5 Billboard Facts You’ll W...
True Impact on February 07 2023
The beginning of a new year is the perfect time to reassess your advertising strategies,…
Level Up With OOH Hyperlocal Adv...
True Impact on February 07 2023
One way brands looking to grow their customer bases can boost business is by turning…
Less is More: Minimalist Billboa...
True Impact on February 07 2023
In some ways, a minimalist billboard is out-of-home (OOH) advertising in its purest form. With…
OOH Social Media: A Complete Ove...
True Impact on January 05 2023
Location is crucial for out-of-home (OOH) advertising, but have you ever wondered how you could…
Sustainable Advertising: 5 Ways ...
True Impact on January 05 2023
Sustainable advertising is the practice of applying environmentally conscious tactics and techniques to outdoor marketing….
How to Combat OOH Ad Fatigue
True Impact on January 05 2023
The average American encounters between 4,000 and 10,000 distinct advertisements every day. On the one…