True Impact Media Blog

Destination for OOH advertising news, trends, tips & tricks, strategies and more.

billboard

Billboard advertising has always had a special place in marketing strategy. The billboard advertising cost…

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billboard on a building

What is outdoor advertising? Out-of-home advertising is one of the oldest forms of advertising, and…

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billboard on a building

Businesses leverage multiple marketing strategies to advertise their brands, from social media to traditional marketing….

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Building covered in billboards

Outdoor advertising is the publicizing of a business’s products and services to attract consumers’ attention…

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Billboar on an edge of a city park

The measurement of how a marketing campaign affects a critical indicator is called lift analysis….

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As a business owner, you probably already know that out-of-home advertising (OOH) is one of…

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The devil is in the details, and if you’re planning an advertising budget for out-of-home…

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Since 1933, the non-profit organization known as Geopath (formerly the Traffic Audit Bureau for Media…

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Lights! Camera! Los Angeles is where you can find the action. Beyond the bustle of…

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