New York State Billboards and OOH

Known for its buzzing cities, iconic landmarks, and rich history, discover how New York is a prime location for billboards and OOH advertising.

New York

Why OOH in New York State?

OOH advertising in New York State captures the essence of urban dynamism. Billboards and Out of Home (OOH) advertising are some of the most impactful forms of advertising in New York State, with an ability to reach millions of people each day. With its iconic skyline, teeming streets, and diverse population, the state offers a prime canvas for impactful campaigns. From Times Square billboards to subway station displays, OOH engages millions daily. Brands benefit from high visibility and lasting impressions that reach both locals and global visitors. In a realm of constant movement, OOH in New York transcends traditional advertising, making it a vital conduit for messages that resonate amid the state’s vibrant energy.

Where to OOH Advertise in State of New York

When it comes to advertising opportunities in New York, there are numerous options for OOH and billboard placements. 

  • New York City: With the busy metropolis of New York City, the Times Square area is undoubtedly one of the best places to advertise. Besides New York City billboards, eye-catching ads in the subway where there’s lots of foot traffic is another great way to reach a wider audience. It’s safe to say there’s no shortage of advertising opportunities in the city that never sleeps.
  • Upstate New York: Looking to go Beyond Times Square? There are plenty of outdoor advertising locations to be chosen from scattered across highways, urban areas, and even rural regions of the state to attract commuters and tourists.. For brands looking to reach audiences in upstate New York, billboards and other forms of OOH advertising can be effective in major cities like Buffalo and Rochester, as well as along the major highways and roads that run throughout the region. These advertisements can attract tourists and locals, making them a powerful tool for creating brand awareness. 
  • Sports Arenas and Stadiums: Locations like Madison Square Garden, Yankee Stadium, and Barclays Center are great places for billboards and OOH advertising. Arenas and stadiums around the state attract millions of New Yorkers and visitors year-round with major sports and entertainment events. 

In conclusion, New York State is a haven when it comes to running a billboard advertising campaign, with plenty of spots to choose from that will effectively get your message to your target audience.

New York
New York

Demographics of New York State

With more than 3,000 square miles of urban space, an estimated 19.6 million people living within the state, and an average income of $75,157, the potential for reaching your target audience through OOH advertising in New York is considerable. Such demographic richness presents a compelling canvas for advertisers, enabling tailored campaigns that capture the attention of  and resonate with a dynamic cross-section of society.

Costs of OOH in State of New York

New York State remains one of the world’s busiest outdoor advertising markets, commanding some of the highest rates for billboards globally. Navigating OOH (Out-of-Home) advertising costs in New York State requires a strategic approach. Factors such as location, format, and duration influence expenses. Premium sites like Times Square command higher rates due to exceptional visibility, while subway ads offer cost-effective reach. 

    • Large Bulletin Billboard: $1,500 – $30,000 per 4 week period
    • Medium Poster Billboard: $750 – $2,000 per 4 week period
    • Junior Poster: $300 – $750 per 4 week period
    • Large Digital Billboard: $3,500 – $25,000 per 4-week period 
    • Medium Digital Billboard: $2,000 – $5,000 per 4-week period
    • Wallscape: $10,000 – $50,000 per 4-week period

    Despite the steep advertising cost, billboards and other forms of OOH advertising in New York remain a valuable way to reach consumers.

    New York

    Reach New Heights with New York OOH Advertising Today

    Out-of-Home and billboard advertising industry in New York State is a fascinating and integral aspect of the marketing world. It not only captures the attention of millions of people on a daily basis but also offers an exceptional opportunity for businesses and brands to reach a diverse audience in an engaging way. 

    When it comes to reaching new heights and leaving a lasting impression, our team at True Impact Media is here to support you. Let us assist you in selecting the ideal New York State billboard location, estimating costs, and crafting a compelling billboard campaign that speaks to your desired audience. Contact us to get started today!