OOH and Billboard Advertising in Portland, Oregon

Why OOH in Portland?

Many factors favor the potential success of out-of-home advertising billboard campaigns in Portland. For starters, the cost of living in Portland is cheap, which is why out-of-home advertising in Portland, OR, is highly profitable. Additionally, Portland is popular for having the highest average of startups generating a significant number of creative and advertising jobs.

The city is consistently ranked among the best cities for public transportation in the United States, especially since it works hard to minimize traffic congestion. As such, public transportation in Portland, by whichever means, offers great opportunities for out-of-home advertising campaigns.

However, despite the efforts, commute times in Portland have become too long. Portland is still popular for having some of the worst and high traffic areas in the United States. Therefore, the higher the commute times, the greater the opportunities to reach commuters as your target audience.

Where to OOH Advertise in Portland

OOH advertising can work effectively near popular tourist attractions such as:

• Pittock Mansion
• Portland Japanese Garden
• Pioneer Courthouse Square
• OMSI
• Washington Park

You can also place out-of-home advertising and marketing in sports stadiums and complexes, such as:

• Walker Stadium
• Fred Meyer
• Veterans Memorial Coliseum
• Providence Park
• Moda Center

Most Portland billboard advertisements with significant impact are located near the following interstate routes and highways:

• Interstate 5
• Interstate 84
• Interstate 205
• Interstate 405

Alternatives for out-of-home advertisement placement in Portland include near airports as well as local universities and colleges.

Demographics of Portland

With the current Portland population towering over 666,000 people, Portland businesses provide an opportunity for SMBs and large enterprises to leverage OOH advertising to find new clients and increase brand awareness and growth.

The city is currently growing at a 1.04% annual rate, with its population having reduced since the most recent census in 2020 (652,503). Regardless, it is still the most populous Oregon city and the third most populous one in the Pacific Northwest after Vancouver and Seattle. However, when you combine the entire metro area of Portland (two Washington counties and five Oregon counties, the total population surpasses 2.4 million.

Portland’s median age is 37.5 years: 37.7 years for females and 37.3 for males. Portland’s racial diversity comprises:

• $2,000 – Digital Posters (Medium Digital Billboard)
• $1,000 – Posters (Medium Billboard)
• $3,000 – Digital Bulletin (Large Digital Billboard)
• $2,000 – Bulletin (Large Billboard)

The estimated weekly and monthly impressions are 1,121,777 and 4,487,109, respectively. Rest assured, the billboard cost in Portland, Oregon is way more practical than other advertising channels.