Washington DC Billboard and OOH Advertising
Washington DC is home to the Nation’s Capital, with one of the highest populations nationwide and a median household income above the national average. Most people in Washington, DC, drive to work every day.
Buying various products in DC can be tough because billboards are outlawed in the main city.
However, this doesn’t mean people struggle to look for shopping or products and services. Since people spend most of their time outside their homes and office, you can erect ads and OOH advertising right, left, and center where people work, travel, and live.
Why OOH in Washington, DC?Washington, DC, is one of the largest markets in the United States. Commuters from the adjacent suburbs to Maryland and Virginia swell the number of people to a million. Outdoor advertising allows you to target an audience in a specific way. For instance, billboards along the busy highways can be an efficient way to reach the thousands of drivers rolling in Washington DC daily. Washington DC is the headquarters of hundreds of foreign embassies and international organizations. This gives the area a global outlook with thousands of foreign dignitaries. As a result, OOH can provide your brand with international recognition and increase its popularity in other countries.
Where to OOH in Washington DC
With most of the Washington, DC population spending time out of homes, your OOH has unlimited options.
A billboard advertisement is the traditional defining aspect of outdoor advertising. Billboards create an appeal to commuters on highways. Washington recently surpassed Los Angeles and New York as the worst congested city in the United States. This implies that drivers and commuters spend a lot of time in traffic. Erecting Washington, DC billboards along heavy-traffic highways can be effective for your business.
Bus advertising is a common marketing strategy in Washington, DC, and other major cities nationwide. This form of marketing allows you to reach your target audience conveniently. Bus advertising also includes great visibility, cost-effectiveness, and wider outreach. Posting bus ad displays outward and inside the public bus and other forms of transportation allows your potential customers to interact with the ads while on the move.
The train serves hundreds of commuters daily in Washington, DC. Train advertising may include train interior car card ads, train station-platform ads, and exterior train ads.
Street advertising can be an effective way to reach your target audience in Washington, DC. People are always on the move in the busy City. You need to grasp people’s attention while in their daily lives. Some effective street advertising includes:
- Telephone kiosks
- Bus shelters
- Street furniture
- Trash cans
Utilizing the street amenities as ads display allows you to position your ads at the pedestrian’s eye-level view.
Why is Place-Based Media important?
It wouldn’t make sense to place your spirit brand ad in an office elevator. What about you putting the same ad at a bar entrance? What about placing recruitment ads on campuses or export goods ads at the port? Place-based media allow businesses to create customized advertising that focuses on precision targeting ability to reach the right customers effectively. You can tailor your ads to target a particular audience and then place the ads in a convenient place for the target audience to see your ad. Place-based OOH can be cost-effective, time-efficient, and facilitate quick feedback from the audience.
Demographics of Washington, DC
Washington, DC’s population has an annual growth of 1.26%. The current population stands at 707,109 in 2022 against the 2020 census of 689,545. According to the 2020 census data, the median household income in D.C, the United States Capitol, is $90,842, with a poverty rate of 15%.
The D.C. population comprises 45.9% Whites, 45.8% African Americans, 11.5% Hispanic, 0.2% Native Hawaiian and other Pacific Islanders, and 4.5% Asians. The Black population is the most prominent racial group in DC, including around 11.5% of Hispanics who self-identify with the Black population. As of 2020, there were 1.21 times more African American residents in Washington than any other racial group.
Washington, DC’s population consists of 92.7% of American citizens. Approximately 13.4% of the population were born outside the U.S.
Costs of OOH in Washington, DC
OOH billboard advertising in Washington, DC, can vary depending on the size and location of the ad. While OOH mobile billboards, such as bus advertising, can range depending on the bus companies, billboards in DC can be quite expensive. For instance, billboards can go at $376 per month for smaller posters and anywhere between $5,827 to $10,000 for large digital billboards. This price may not be inclusive of the graphic design, fabrication, and artwork cost if you choose to rent static Washington, DC billboards vs. dynamic digital billboards.
Build a Successful OOH Advertising Campaign
Finding an OOH advertising medium that best appeals to your target audience can be daunting. You need professional consultation to build brand awareness effectively. True Impact Media can help you take your business marketing initiative to the next level. As an industry leader, digital advertising has never been easier.
Contact us to learn more about how you can scale your digital or traditional marketing and avertising campaigns.