OOH Transit Advertising

Airport Advertising

A typical traveler can spend between 1-3 hours before departure, and most of that time is waiting. Airport advertising offers an affordable way to capture the attention of affluent frequent fliers and key decision-makers for businesses. Many of them will have nothing better to do but pull out their phone and connect with your brand. Maximize your impact by addressing your advertising message to departures and arrivals separately.

Interstate Rail Lines

While travel by rail is not as popular as it once was, these ad spaces have a lot of benefits. Trains and train stations give you access to a specialized demographic. Many of them are explorers that enjoy the romantic views and slow-paced nature of rail travel. A passenger might be on a train for days at a time, allowing you to map out a customer journey and follow along with scalable ads to greet them along the way.

Taxi Cab

Taxi cab advertising can include full wraps, digital tops to display your messages, or trunk space ads that help your messaging stand out in the bustle of the city. A taxi cab interior offers a more intimate setting to send your brand message. They also can offer a multi-media platform so you can reach your audience with videos and interactive ads to boost engagement. Cab rides will typically last ten minutes, so you can design your content to engage your potential customer for longer.

Mobile Truck Advertising

Truck advertising offers you a moving billboard visible to traffic and pedestrians alike. You can choose more traditional advertising or use digital billboards to create video ads to capture people’s attention on the go. Your company can advertise on delivery vehicles or use a truck for the sole purpose of marketing and controlling where it goes and how long it stays there.

Key Benefits of Transit Advertising

Transit advertising may seem old school to modern marketers, but it remains popular because it has a proven track record. The massive reach it offers gives it a unique competitive edge it offers over digital marketing campaigns. Better yet, people that see your ads can easily connect with your company online using their smartphone, so you can create transit OOH marketing that works together seamlessly with your digital efforts. With Transit Advertising, you can expect:

• Predictable Pricing
  With digital ad campaigns, you have to pay more to reach more people. With outdoor transit advertising, you can reach thousands of people with a single well-placed ad. That means pricing for your transit ads will stay predictable and your cost per thousand impressions stays incredibly low.
• Major Boosts to Your Brand Recognition
  Transit advertising offers consistent exposure in high-profile locations to raise consumer awareness. On average, it takes 5-7 impressions for a consumer to recognize your brand. Whether your customers interact with your message hours at a time, or a few minutes daily, you can ensure they are familiar with your company.
• A Conversation Starter
  An effective ad campaign in plain sight can spark a discussion that leaves a lasting impression on your target audience. Your company has a unique opportunity to create deep impressions of what sets your business apart from the competition. Transit ads take up spaces where people are waiting to get from one place to the next, and if you capture their attention during these transition times, they will remember you when they need you.
• More Control
  There are countless ways to reach consumers. Transit advertising is one of the few options that customers can’t fast forward, skip, mute, or block, giving you complete control of how they interact with your ad space. You can use transit ads to elevate your company into a household name by planning the placement and location of each ad, creating unique impressions every step of the way.