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Businessman balancing between cost and benefit i
OOH Measurement

OOH Advertising Costs

True Impact on September 28 2021

There are a lot of questions when it comes to OOH advertising. You may be…

Read Full Article → 17 minutes read
Abstract view of the lights of Times Square in New York city at night
OOH Measurement

Calculating Impressions

True Impact on September 26 2021

Imagine you post an advertisement on both a billboard and a social media page. On…

Read Full Article → 18 minutes read
Billboard, advertising city format in the city on public bus stop
OOH Measurement

Reach in OOH

True Impact on September 20 2021

If you’re a business that pays for public advertising, what kinds of questions would you…

Read Full Article → 10 minutes read
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