You Searched for: OOH Measurement

Billboar on an edge of a city park

The measurement of how a marketing campaign affects a critical indicator is called lift analysis….

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As a business owner, you probably already know that out-of-home advertising (OOH) is one of…

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Since 1933, the non-profit organization known as Geopath (formerly the Traffic Audit Bureau for Media…

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Love billboards, photographs of a woman with red heart

Out of Home advertising is one of the oldest and most popular advertising mediums. Advertisers…

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A giant "iPhone X" billboard

OOH (out of home) advertising is one of the most cost-effective ways to create brand…

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billboard poster advertising on underground station

Today, consumers can block, mute, and skip just about every ad that they come across…

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