What are the Types of Billboards

Billboard ads are a classic form of marketing because they’re effective. When you choose the best billboard type for your product or business, it can capture the attention of your target audience and leave a lasting impression.

Choose from various different billboard options such as bulletins, digitals, mobiles, painted, scented, three-dimensional, and vinyl. With so many choices, you can have an attention-grabbing billboard that’s within your budget, and best promotes your product.

Want to know more about the different types of billboards? Then keep reading to find out what they are and their average cost.

Bulletin Billboard

When you think of a classic, traditional billboard, you’re probably thinking of a bulletin board. They’re 14 feet high and 48 feet wide so that people driving and walking by can easily read them. These are typically found on:

  • Expressways
  • Highways
  • Roads with heavy, dense traffic

The average cost of a bulletin billboard can range from $750 to $14,000 per month, depending on the location and production cost. 1They tend to be more affordable compared to digital ones.

Digital Billboard

In busy centrals, you can find digital billboards displaying everything from ads to stock market prices. Because they’re impossible to look away from, they are typically placed in crowded areas so that the maximum number of people can see them. 

They bring a lot of exposure for brands and can easily be customized, which is why they can also be expensive. The cost to have a digitalNew York billboard ad can be anywhere from $1,200 to $15,000 monthly, but the average tends to be a little over $2k. If you consider other factors such as location and demographic, the price could go even higher.

Mobile Billboard

Mobile billboards are what the name suggests: an advertisement on wheels. 

Mobile billboards can get around, which is why they’re perfect for bigger events. They can follow the target audience and cover a lot of ground. Since these aren’t static like most billboards, they can cost $250 to $3,600 depending on how many vehicles are involved and for how long. 

The advantages?

  • Low competition from other billboards
  • Access places that static billboards can’t
  • Targets a wider audience i.e. pedestrians, drivers, highways, and suburban streets

Painted Billboard

Painted billboards are a rarity due to the increase in graphic billboards, but they’re still used in some places. The ads and messages on those billboards are painted by hand. These can cost roughly $5 per square foot. 

Scented Billboard

Ever seen a billboard you could smell? These tend to be rare, but are effective at leaving a lasting memory on the audience. A notable example is when Bloom Grocery Store used a scented billboard that smelled like grilled steak to promote its new line of beef.2 The cost for these can range from over a hundred dollars to tens of thousands of dollars per month.

These are effective for any products or businesses where the smell is important such as: 

  • Restaurants  
  • Perfumes
  • Dog food
  • Grocery stores

Three-Dimensional Billboards

Three-dimensional billboards are the option that offers the most creative flexibility because the ad literally pops out at onlookers. 

These billboards are meant to draw attention which means more focus placed on your product or service. They’re an immersive experience that is guaranteed to catch the eyes of your target audience. 

The price for these depends heavily on the production cost. The grander the idea, the more it’s going to cost. 

Vinyl Billboard

This eye-catching option is brighter and more appealing than your standard, traditional billboards. While vinyl can come in the same 14×48 size as bulletin boards, their biggest selling point is their bright exterior and that they are coated in UV-protected paint to ensure longevity. This means they can last for years, but they can also be upcycled.

What promotions do they work best for? They are often the first choice when a business wants to display their logo and also for businesses with long-term promotions. 

These billboards are charged according to square footage. A rough average cost is $850.

Now that you know what your options are, don’t be in a rush to get a billboard. To know if investing in a billboard is worth it, consider these questions first:

Are billboards effective for the campaign you have in mind? While billboards are prominently displayed, other marketing materials can work just as effectively depending on your marketing campaign.

How to get a billboard? This isn’t as straightforward as calling a billboard company and leasing the first available billboard space. In some states or jurisdictions, companies can outright reject billboard designs depending on the subject matter conveyed or simply due to a matter of availability. So be more strategic when securing a billboard by partnering with a media buying platform.

What is the right billboard size? The answer to this question largely depends on your target audience. What are their habits, and where do they likely go? After learning more about your target demographic you can pick a billboard size.

How much does a billboard cost? Budget is another limiter from getting a billboard. The size and location dictate the price. The more ideal the location, the more expensive it is.

What are some of the best billboard advertising examples? It doesn’t hurt to research what other companies have done right with their billboard strategy. After all, you want to ensure that yours stand out, right?

Know Your Options with True Impact Media

Billboards, unlike digital forms of marketing, can’t be skipped, muted, or blocked. They present the perfect opportunity to promote your product or service in an engaging and creative way that can significantly impact your audience. 

Do you know which type of billboard you’re interested in? Let True Impact Media help bring your vision to life. We can offer an affordable rate while also guiding you through the process, so it’s easy and efficient. When you’re ready, fill out our quick and easy form or check out our website to see more of what we offer. 


  1. Fit Small Business. How Much Does a Billboard Cost? Pricing and Advertising Tips. https://fitsmallbusiness.com/how-much-does-billboard-advertising-cost/ 
  2. Supermarket News. Bloom Billboard Makes Scents. https://www.supermarketnews.com/latest-news/bloom-billboard-makes-scents 
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