Average Banner Size: Tips for Choosing the Right Size and Designing Effective Banners

When it comes to outdoor advertising, there are several options to choose from as you strategize how to market your brand and reach a wider audience. If you’re looking for an alternative to billboards, custom banners are an incredibly popular and effective way to grab the attention of your target consumer and promote your business. 

However, choosing the right banner size and designing an effective banner comes with its own challenges. Not to worry, we’re here to help! From different banner sizes and designs to tips for choosing the right option, this guide will provide you with all the information you need to create the best banner for your business.

Banner Sizes

To make sure you’re making the most out of your display ad, choosing the right banner size is critical. After all, you want your banner ad to be seen. We’ve outlined the most common banner sizes below as a guide.

Average banner size: this can vary depending on the type of banner and its intended use. However, a standard size for outdoor banners is 3 feet by 6 feet (36 inches by 72 inches). This popular size banner is commonly used for outdoor events, trade shows, and can be impactful for your big city advertising efforts.

Standard Banner Size: Street banners are a popular way to advertise businesses and events in urban areas. The standard street banner size is 30 inches by 60 inches, slightly smaller than the average banner size. These custom banners are typically made of durable materials like vinyl and are designed to withstand outdoor conditions like wind and rain.

Tips for Choosing the Right Banner Size

Choosing the right banner size is essential to ensure your banner ad is visible and effective. Here are some tips to keep in mind when selecting the right banner size:

Consider the location: Where will your banner be displayed? If it’s going to be placed on a busy street or in a large outdoor space, you may need a larger banner size to ensure visibility and attract attention. Learn more about banner and billboard location to choose the best spot for your advertisement.

Consider the message: What message do you want your banner to convey? If your message is simple and concise, a smaller banner size may be sufficient. However, if you have a lot of information or graphics to display, you may want to opt for a larger street banner size.

Consider the budget: Larger banners can be more expensive, so it’s important to consider your budget when choosing the right size. However, remember that a larger banner can also have a greater impact and reach a larger audience due to increased visibility.

Best Practices for Designing Effective Banners

Designing an effective banner is just as important as choosing the right banner size. Here are some best practices to keep in mind when designing your banner:

Keep it simple: Your banner should convey a clear and concise message. Avoid cluttering it with too much information or graphics.

Use high-quality images and graphics: Your banner should be visually appealing and eye-catching. Use high-quality images and graphics to grab people’s attention.

Choose the right colors: Colors can have a big impact on the effectiveness of your banner. Choose colors that are bold and eye-catching, but also complementary to your brand.

Include a call to action: Your banner should include a clear call to action, such as “Visit our website” or “Call us today.”

How to Use Banners Effectively in Outdoor Advertising

As you consider where to place your banners, there are plenty of outdoor advertising settings to choose from, including:

Events: Banners are a popular way to advertise events like festivals, concerts, and trade shows where you can rest assured foot traffic will be at an all-time high.

Storefronts: It’s a given: people love to shop. Therefore, placing banners outside storefronts is a great way to advertise sales, promotions, and new products for your business.

Roadside advertising: From small towns to big cities, daily commutes to long road trips, you can always expect there to be traffic on the road. Be sure to consider placing your ads on busy roads and highways to advertise your business and services.

Outdoor advertising networks: Banners can be placed in or near other outdoor advertising mediums, such as billboards and digital displays, to help reach a wider audience.

Take your out of home advertising to the next level with True Impact Media.

Maximize Your Banners with True Impact Media

Banners can be a powerful tool for your sustainable advertising campaign. By following the tips and best practices outlined above, you can create banners that grab people’s attention and effectively promote your business year-round.

If you want to take your outdoor advertising efforts to the next level, partner with our expert team at True Impact Media for all your banner design and placement needs. With years of experience and a plethora of industry knowledge, we’re here to help you create eye-catching outdoor advertisements that effectively communicate your message to your target audience. 

Why wait to make an impact? Contact us today to kickstart your OOH campaign.


FLS Banners. “Standard Banner Sizes.” FLS Banners, https://flsbanners.com/standard-banner-sizes/.

Online Signs. “Outdoor Banner Size Guide.” Online Signs, https://www.onlinesigns.com/banner-size-guide.html.

FASTSIGNS International, Inc. “Banner Design Tips and Best Practices.” FASTSIGNS International, Inc., https://www.fastsigns.com/blog/detail/2019/09/04/banner-design-tips-and-best-practices.

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