The beginning of a new year is the perfect time to reassess your advertising strategies,…
Are you looking to modernize your big city advertising strategies? As an increasingly popular option, and with their eye-catching displays and dynamic content, digital signs are a powerful tool for engaging your target audiences and driving impactful results.
But as with any investment, it’s important to consider the cost of digital signage marketing before making a decision. We’ll explore the factors that affect digital sign prices and provide guidance on budgeting in case you’re interested in this type of marketing strategy.
Types of Digital Signs
Before diving into the specific factors that impact the price of digital signs, it’s important to familiarize yourself with the three most common types of digital signs regarding AI and advertising: indoor, outdoor, and interactive.
Indoor digital signs: These are typically used in retail spaces, restaurants, and other indoor environments. You can use them to display engaging advertisements, designs, images, messages, and other types of signage content.
Outdoor digital signs: These are typically larger and more durable than indoor digital signs, as they need to withstand the elements. They are often used for billboards, digital posters, and other forms of outdoor advertising.
Interactive digital signs: As the digital world evolves, these types of signs are becoming increasingly popular in retail environments, allowing customers to interact with the content on the display screen by selecting products or learning more about a brand.
What Factors Impact Digital Sign Prices?
If you know which type of digital display you want to use, it’s time to consider the other factors that can influence the overall price of your investment. Here are some of the features that can impact the cost of a digital display:
- Screen resolution: Higher resolution screens tend to be more expensive than lower resolution screens due to the quality and increased user experience they provide.
- Connectivity: If the signage needs to be connected to the internet or a network, it will likely require additional hardware and software, resulting in a price increase.
- Mounting hardware: If your signage needs to be mounted in a specific location, it may require the additional cost and labor of custom mounting hardware.
- Installation: Installation costs will vary depending on the location of the electronic sign, the complexity of the installation, and other factors.
- Content management: If you want to be able to easily update digital signage content, you’ll need to consider allocating some of your budget to content management software.
- Duration: Consider how long you plan to run your digital signage campaign. It’s not a bad idea to test digital signage for a short period of time before investing in a long-term contract with a media distributor.
Digital Sign Prices by Type
Now that you understand the factors that affect digital sign prices, let’s take a look at how much you can expect to spend on different types of digital signs.
Indoor digital signs: You can expect to spend between $5,000 and $10,000, depending on the size and features of the sign. For example, a 55-inch indoor digital sign with a 1080p resolution might cost around $5,000, while a 75-inch sign with a 4K resolution might cost around $10,000.
Outdoor digital signs: These signs are typically more expensive than indoor digital signs due to their larger size and additional durability features. You can expect to spend between $10,000 and $100,000 on an outdoor digital sign, depending on its size and features. For example, small digital billboard costs might ballpark around $10,000, while a large outdoor LED sign might cost upwards of $100,000.
Interactive digital signs: Similar to outdoor signs, interactive digital billboards are also typically more expensive than traditional digital signs, as they require additional hardware and software to enable interactive capabilities. You can expect to spend between $15,000 and $30,000 on an interactive digital sign.
Digital Sign Prices by Size
The size of the digital sign is another factor that affects the price. As can be expected, larger signs will be more expensive than smaller signs.
For indoor digital signs, you can expect to pay between $1,500 and $3,000 per square meter. For example, a 3-square-meter indoor digital sign might cost around $7,500. For outdoor digital signs, prices can range from $1,000 to $4,000 per square meter. A 10-square-meter outdoor digital sign might cost around $40,000.
Digital Sign Prices by Manufacturer
The manufacturer of the digital sign can also impact the price. Some manufacturers are known for producing high-quality, reliable signs, while others may offer more budget-friendly options. As with any product, it’s important to do your research and read reviews before making a decision.
While certain manufacturers may be more expensive, they likely produce higher-quality and more durable signs that can last for years. So, while the initial investment may burn a hole n your business pocket, the return will be beneficial in the long term.
Digital Sign Prices by Region
Lastly, the region where you place your digital signs will impact the overall cost. Prices can vary significantly depending on the cost of living and the average wage in a particular area you’re placing your electronic sign. For example, digital signs may be more expensive in high-traffic or urban areas with a high cost of living, while they may be more affordable in rural areas.
It’s also important to consider the local regulations and permit requirements when installing a digital sign. Some areas may have stricter regulations, which can drive up the cost of installation.
Digital Sign Prices vs. Traditional Signage
While digital signs may come with a higher price tag than traditional signage, they can offer significant benefits and cost savings over time. For one, you can update your digital signs remotely, eliminating the need for costly and time-consuming manual updates. Additionally, digital signs also offer the ability to display multiple messages or ads in a single location, which can help increase reach, resulting in higher advertising revenue and ROI.
Better yet, digital signs are often more energy-efficient than traditional signs, which can lead to lower electricity costs over time. They also require less maintenance and have a longer lifespan, reducing the need for frequent replacements and repairs.
Before settling on a digital sign, you should be working with a reputable installer, and selecting a quality sign from a trusted manufacturer, you can ensure that your investment in digital signage will deliver a strong ROI for years to come.
If you’re looking to take a step further with digital advertisements, consider investing in effective digital billboards and campaigns with our team at True Impact Media! Similar in nature to the flexibility of digital signs, digital billboards can bring your marketing efforts to another level.
Maximize Digital Billboards With True Impact Media
Need help with your digital billboard campaign? Whether you operate a large or small business, look no further than True Impact Media. Our team of experts is here to provide the best DOOH strategy for your business to deliver results that exceed expectations. From budget to design, we’ll help you every step of the way as you amplify your brand.
Why wait? Contact our team today to get the most out of your digital billboard campaign!
Harrison, Karen. “How Much Do Digital Signs Cost?” Signage 101, Signs.com, 3 Aug. 2021, https://www.signs.com/blog/how-much-do-digital-signs-cost/.
Jackson, Michael. “Digital Signage Cost: A Complete Guide to Understanding Pricing.” ConnectedSign, ConnectedSign, 2021, https://www.connectedsign.com/resources/costs-of-digital-signage.
“How Much Does Digital Signage Cost?” Spectrio, Spectrio, 2021, https://spectrio.com/digital-signage-pricing.
“Digital Signage Price Guide: A Complete Overview.” NoviSign Digital Signage, NoviSign Digital Signage, 2021, https://www.novisign.com/digital-signage-price-guide/.