Location is crucial for out-of-home (OOH) advertising, but have you ever wondered how you could…
True Impact Media Blog
Destination for OOH advertising news, trends, tips & tricks, strategies and more.
Sustainable Advertising: 5 Ways ...
True Impact on January 05 2023
Sustainable advertising is the practice of applying environmentally conscious tactics and techniques to outdoor marketing….
How to Combat OOH Ad Fatigue
True Impact on January 05 2023
The average American encounters between 4,000 and 10,000 distinct advertisements every day. On the one…
Why Your Billboard Location Matt...
True Impact on December 06 2022
As a time-tested advertising method that consumers notice and trust, billboards are a top choice…
Why the Billboard Market is More...
True Impact on December 06 2022
Although outdoor advertising market trends can change in the blink of an eye, there’s at…
What is a Good Billboard Convers...
True Impact on December 06 2022
Billboard advertising can be a smart investment for any business that aims to stay connected…
The Power of AI and Advertising
True Impact on November 01 2022
For most people, the term “artificial intelligence” likely conjures fantastic images straight out of the…
What is Augmented Reality Advert...
True Impact on November 01 2022
Augmented reality (AR) advertising is new, exciting, and only growing in popularity. Smartphone apps that…
Yes or No: Should You Advertise ...
True Impact on November 01 2022
When the economy takes a downturn, it can be difficult to know how your business…