True Impact Media Blog

Destination for OOH advertising news, trends, tips & tricks, strategies and more.

Billboar on an edge of a city park

The measurement of how a marketing campaign affects a critical indicator is called lift analysis….

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As a business owner, you probably already know that out-of-home advertising (OOH) is one of…

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The devil is in the details, and if you’re planning an advertising budget for out-of-home…

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Since 1933, the non-profit organization known as Geopath (formerly the Traffic Audit Bureau for Media…

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Lights! Camera! Los Angeles is where you can find the action. Beyond the bustle of…

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Billboard Advertising Prices in Chicago

Chicago is sometimes known as the “the Second City,” but it shouldn’t be thought of…

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Panasonic Nose Hair Trimmer, funny 3d billboard

It’s no secret that billboards are a key ingredient for nourishing a brand’s relevancy. Like…

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Modern clinic interior

As anyone in the industry will tell you, successful out-of-home advertising campaigns depend on their…

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Digital billboard in metro station

In the advertising industry, the goal is to stand out from the crowd, which has…

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