Since 1933, the non-profit organization known as Geopath (formerly the Traffic Audit Bureau for Media…
True Impact Media Blog
Destination for OOH advertising news, trends, tips & tricks, strategies and more.
Billboard Advertising Prices in ...
True Impact on April 04 2022
Chicago is sometimes known as the “the Second City,” but it shouldn’t be thought of…
Three-Dimensional Billboards: A ...
True Impact on March 30 2022
It’s no secret that billboards are a key ingredient for nourishing a brand’s relevancy. Like…
Advertising Inside a Doctor̵...
DL on March 25 2022
As anyone in the industry will tell you, successful out-of-home advertising campaigns depend on their…
5 Digital Billboard Best Practic...
True Impact on March 20 2022
In the advertising industry, the goal is to stand out from the crowd, which has…
Benefits to Mobile Billboard Adv...
True Impact on March 15 2022
More and more companies are taking advantage of mobile advertising. When it comes to options…
Benefits of QR Codes in OOH Stra...
True Impact on March 10 2022
While QR codes or “Quick Response codes” have been around for a while now, they’ve…
A Guide to Healthcare Billboard ...
True Impact on March 05 2022
One of the trickier aspects of healthcare marketing can be patient outreach—once people have visited…
What is a Junior Poster?
True Impact on February 25 2022
What does your local locksmith have in common with your neighborhood McDonald’s, or your independently-owned…